Digital Marketing training in hyderabad, Digital Marketing online training in hyderabad

 

Introduction to Digital Marketing

  • What is Digital Marketing?
  • Traditional vs Digital Marketing 
  • Types: Organic vs Paid
  • Key Platforms
  • ROI  Comparison
  • Digital Marketing Funnel

 

Google My Business (Local SEO)

  • Setting Up GMB Profile
  • Optimization: Posts, Photos, Q&A, Reviews
  • Insights, Messaging, Local SEO Benefits 

 

PPC, Google Ads, Bing Ads (SEM)

  • Google Ads Overview & Account
  • Search, Display, Video, and Shopping Ads
  • Keyword Research & Bidding Strategies
  • Ad Copy & Extension
  • Conversion Tracking, Reporting & Optimization
  • Remarketing Campaigns

Social Media Marketing (SMM)

(Facebook, Instagram, LinkedIn, Twitter, Quora)

  • Profile Setup, Bio, Feed, Stories, Reels
  • Page Setup, Post Types, Events, Insights
  • Ads Manager Overview, Ad Types, Targeting
  • Reels Algorithm & Boosting Content
  • Hashtags & Engagement Tactics
  • Content creation Tips and Tricks

 

YouTube Marketing

  • Channel Creation, Content Types
  • Video SEO: Title, Description, Tags, Playlists
  • Creator Studio & Analytics
  • Monetization + AdSense
  • Copyright Rules, Community Standards

 

Email Marketing

  • Introduction & Strategy
  • Tools: Mailchimp Setup
  • Form Creation
  • Campaign Design
  • Open Rate, CTR Tracking

 

Content Marketing

  • Blog, Video, Infographics, Case Studies
  • Content Strategy Frameworks
  • Keyword-Driven Content
  • Topic Clusters, Repurposing Content
  • Tools for Content Planning

 

Affiliate Marketing

  • What is Affiliate Marketing
  • Commission Models (PPS, PPL, PPC)
  • Affiliate Networks & Dashboards
  • Tracking Sales & Earnings

 

 Influencer Marketing

  • What is Influencer Marketing?
  • Types: Nano, Micro, Macro
  • Collaborations & Brand Deals
  • How to Become an Influencer
  • Platforms & Tools for Campaigns

 

Freelancing in Digital Marketing

  • Platforms to Start With- Fiverr, Upwork
  • In-Demand Freelance Skills
  • How to Create a Portfolio
  • How to Get Clients
  • How to Price Your Services
  • Bonus Tips

 

B2B vs B2C Marketing Strategies

  • B2B Funnels vs B2C Funnels
  • Buying Behavior, Content Styles, Lead Nurturing
  • Tools Best Suited for B2B (LinkedIn, Email) vs B2C (Instagram, Facebook)
  • Case Studies

 

Personal Branding

  • LinkedIn Optimization
  • Sharing Stories & Building Authority
  • Content Calendar for Personal Branding
  • Freelancing Platforms & Profile Setup

 

Google Analytics & Tag Manager

  • Real-Time, Audience, Traffic Sources
  • Behavior Flow, Goal Tracking
  • Setup & Integration
  • Tracking Button Clicks, Form Submissions
  • Retargeting Tags

 

AI in Digital Marketing

  • How AI is Changing Marketing
  • AI for Copywriting, Image Design, Ads
  • Top 10 AI Tools (Jasper, Copy.ai, Midjourney, etc.)
  • Automating Reports, Segments, Campaigns
  • Chatbots & Personalization

 

Prompt Engineering for Marketers

  • Introduction to Prompt Engineering
  • Prompts for SEO, Content, Ads
  • Marketing Automations with GPT
  • Practical Demo Sessions
  • Using AI like a team member

 

Certification & Final Project

  • Google Certifications (Ads, Analytics, Shopping)
  • Social Media Certifications
  • Support for Freelance Profile Setup & Branding

 

Career Paths & Earning Potential

  • Website Designer
  • SEO Expert
  • Ads Freelancer
  • Social Media Manager
  • Affiliate Marketer
  • Influencer / YouTuber
  • Content Writer / Copywriter
  • Digital Marketing Agency Setup
  • Full-time Job Roles